Mount Sunzu Coffee – Packaging Design

The brief for Mount Sunzu Coffee was to create packaging that broke away from the usual beige and muted tones of coffee branding. Instead, the design needed to capture the energy and vibrancy of Zambia, the country of origin. Drawing on the visual principle of chromostereopsis, I worked with clashing colours to ensure maximum impact and shelf presence. A repeat pattern of hand-drawn coffee beans was developed and refined in Adobe Illustrator, while the final label was produced in Photoshop, resulting in bold, contemporary packaging that reflects both the product and its cultural roots.