My work sits at the intersection of creativity and digital design. I specialise in building visual identities and storytelling across platforms, working with Adobe Photoshop, Illustrator, InDesign, Procreate and Canva to create branding, catalogues, websites, and social media campaigns. From managing SEO and newsletters to producing photography and digital content, I bring together craft and strategy to shape engaging communications that connect with audiences.
Based in the Luangwa Valley, Zambia, I am the Design Manager for Tribal Textiles, where I lead the design of new textile and handcrafted collections while managing all creative digital output. This includes directing photography, producing catalogues, overseeing the website, and curating content for social media, ensuring the brand has a consistent and impactful presence.
My background is rooted in fashion, having originally graduated in Fashion Design specialising in knitwear. My graduate collection was showcased at Graduate Fashion Week, where it was shortlisted for the Gold Award and named in the Top 3 for the Pringle of Scotland Knitwear Award. I went on to design and produce knitwear for several London-based fashion labels, including Mark Fast, Felder Felder, Craig Lawrence and Elizabeth Lau, with pieces appearing on the runway at London Fashion Week and in stores such as Selfridges and Neiman Marcus.